Why Generations Matter
You probably already know this, but most workplaces face enormous challenges recruiting, retaining, and engaging top talent. These challenges range from severe shortages of key personnel to difficulties applying a cookie-cutter approach to motivating different individuals in a diverse workforce.
One reason for these challenges is that we have a multigenerational workforce, and each generation has different motivators, values, and influencers.
To succeed in the decades to come, every manager needs to understand how to motivate and engage people from different generations.
That's why University of Illinois Extension is proud to offer its new research-based program, Engaging Generations, to the public.
This remarkable program, developed through extensive research and testing, quickly shows busy managers the secrets of understanding, communicating with, and motivating people from different generations.
Now you have the ultimate answer to effective communication within and among these four distinct generational eras:
| The Radio Generation | Born 1926 to 1945 |
| Baby Boomers | Born 1946 to 1965 |
| Generation X | Born 1966 to 1985 |
| Generation Y | Born 1986 to 2005 |
When you have Engaging Generations at your disposal, you will discover the life influences, values, and motivators that define the people from each generation.
Your workplace will benefit because your managers and staff:
- Understand how to design marketing messages to compel people from different generations to respond.
- Discover the most effective ways to communicate with people from different generations to achieve your goals.
- Know the secrets of motivating employees from different age groups for optimal loyalty and performance.
- Launch leading-edge tactics to recruit, retain, and motivate top talent in a highly competitive market for great employees.
- Improve customer service by adapting to the expectations that different generations have.
You choose how best to learn about Engaging Generations, from distance learning or public workshops to customized training at your place of business. If you are a trainer, a consultant, an HR manager, or an entrepreneur, you can even become certified to offer our program to others—and help to improve their performance and workplace.
Get started today . . . before your competitors do.